Case study 02
Pheasant Network kept $PNT visible every day for 13 weeks
Pheasant Network is an AI-powered DeFi Super App for cross-chain intents on Ethereum. In a crowded interoperability market, it needed visibility that lasted the whole runway to TGE, and an audience that stayed after the rewards stopped.
The goal
- Sustained pre-TGE visibility across a long runway, not one news cycle
- Verified, bot-filtered traffic into owned channels and product content
- Lasting audience growth on X, Telegram, Discord, YouTube, and LinkedIn
- Hands-on product usage on the network itself
What we ran
A full Buzzdrop with a referral overlay. Four daily recurring quests kept every Pheasant channel active, and a one-time on-chain onboarding quest brought users onto the network. As momentum built, the campaign was extended by 48 days and the pool raised from $150,000 to $200,000.
Referrals overlay
registered Buzzers
total clicks driven
qualified clicks
quest completions
new followers and members across X, Telegram, Discord, YouTube, and LinkedIn
Daily community actions across X, Telegram, and Discord. A core of roughly 3,800 Buzzers came back every day for 13 weeks, keeping $PNT visible on every Pheasant channel from June to September. That's the difference between a campaign that spikes and one that sustains.
Where the traffic went
Qualified clicks Total clicks
X and Telegram led on quality (79% and 76% qualified) and together delivered 58% of all qualified clicks.
Audience growth, before and after
X followers
74,182 → 86,300
Telegram members
4,256 → 13,074
Discord members
21,598 → 24,384
YouTube subscribers
11 → 470
LinkedIn followers
319 → 623
Influencer followers
120 → 211
Followers and members Pheasant kept after the campaign ended, measured at start and close.
What we learned
- 01
Extensions compound with a bigger pool.
Pairing the 48-day extension with a larger pool took participation from roughly 3,600 Buzzers to more than 10,100.
- 02
Recurring quests sustain long campaigns.
Four daily tasks drove 93% of all quest completions and held a returning core of about 3,800 Buzzers.
- 03
Reach turns into authority.
Influencer followers grew 76% and Sorsa Score rose 34%, lifting Pheasant's standing with the accounts that shape attention.
Questions founders ask us
Your launch, with the receipts.
Tell us your budget and target TGE window. On a 15 to 20 minute call we'll map a Buzzdrop to your goal and share estimated performance for your campaign.
Prefer to talk directly? [email protected] · Telegram @Neon_Web3
Results shown are from past campaigns and reflect each project's pool, duration, and market conditions. They are not a forecast of future campaign performance.