Case study 01
DeCharge turned a Buzzdrop into 220,000+ product actions
DeCharge is a Solana DePIN network deploying real EV charging infrastructure. Ahead of TGE, it needed momentum that showed up as real users, not vanity metrics.
The goal
- Pre-TGE momentum that translated into real users
- Verified, bot-filtered traffic instead of inflated dashboards
- Distribution across every platform, not just X
- Real usage inside the DeCharge ecosystem
What we ran
A full Buzzdrop on ChainGPT Pad with a referral overlay. The anchor quest sent Buzzers into AI Scout, DeCharge's charger-scanning tool, so earning points meant using the product. AI scoring and rolling integrity audits ran from day one to snapshot.
Referrals overlay
registered Buzzers
total clicks driven
qualified traffic (563K clicks)
quest completions
pieces of content created across X and other platforms
Product actions inside DeCharge's own ecosystem. Buzzers didn't stop at a click. They scanned chargers through AI Scout, subscribed to channels, read the Messari report, and registered accounts. That's the difference between a campaign that trends and one that converts.
Where the traffic went
Qualified clicks Total clicks
Nearly half of qualified traffic (48%) went to Telegram, Discord, Instagram, YouTube, and LinkedIn, beyond X and the website.
Quest performance
AI Scout scans outnumbered every other quest combined, nearly 3 to 1.
What we learned
- 01
Verification is the differentiator.
85.1% of clicks qualified. Leading with quality over volume changed the partner conversation.
- 02
Product quests beat social tasks.
Routing Buzzers into AI Scout built repeated, hands-on usage, not one-time task completion.
- 03
Integrity in public builds trust.
When the community flagged suspicious leaderboard activity, an audit deranked bots and corrected points in the open. Trust held through settlement.
“The BuzzDrop is one of the most unique campaigns we've seen so far compared to some of the competitors.”
Dr. Prakash Kamaraj, Co-Founder, DeCharge
"Powering the Grid" X Space
Questions founders ask us
Your launch, with the receipts.
Tell us your budget and target TGE window. On a 15 to 20 minute call we'll map a Buzzdrop to your goal and share estimated performance for your campaign.
Prefer to talk directly? [email protected] · Telegram @Neon_Web3
Results shown are from past campaigns and reflect each project's pool, duration, and market conditions. They are not a forecast of future campaign performance.