Web3 growth campaigns went through a reset. In January 2026, X cracked down on InfoFi-style engagement farming, accelerating the shift away from rewarding raw posting volume and toward verifiable outcomes.
This guide compares three platforms projects are evaluating for growth campaigns in 2026: ChainGPT Buzz, Kaito Katalyst, and Mindo AI (Mindoshare). Each represents a distinct model:
Buzz spreads rewards across verified outcomes: trackable links, on-chain actions, in-app usage, and staking. Kaito Katalyst concentrates rewards on creators, attributed through its attention data. Mindo AI runs a KOL-oriented creator marketplace built around attention leaderboards.
None of these is “the best” for every campaign. The right choice depends on what a project is actually trying to grow, and we say plainly where each one fits.
1. ChainGPT Buzz
Model: outcome-spread reward engine, wallet-first, platform-agnostic.
Buzz is ChainGPT’s performance campaign engine. It rewards verified outcomes across multi-social distribution, on-chain activity, and in-app usage, without paying for posting volume on any single platform. We call this approach OutcomeFi: rewards follow usage, outcomes, and activity, not noise.
How rewards work. Each base campaign splits its reward pool across four buckets:
- Buzz Links (40%). Every participant gets unique trackable links to share across many channels: community channels, forums, video platforms, blogs, messaging apps. Rewards are based on qualified visits and project-defined conversions such as signups, wallet connects, and downloads.
- $CGPT Stakers (25%). Registered stakers earn a proportional share based on stake.
- On-chain quests (20%). Verified on-chain actions aligned to campaign outcomes.
- In-app quests (15%). Product usage events such as signup, onboarding, feature use, and retention milestones.
- Referrals (overlay). Referrers earn 10 to 20% of the exact points their referred users earn.
Verification. Link traffic passes redirect tracking, session quality checks, and conversion postbacks. On-chain quests are confirmed through chain indexers. In-app quests are verified through project webhooks or SDK. Bot filtering, VPN and proxy de-weighting, and participation caps protect pools.
Who can earn. Any eligible participant with a wallet. Social accounts are optional, there is no follower minimum, and quests plus referrals provide a no-cost path for participants without an audience.
Strengths.
- Rewards the full funnel, from distribution through conversion to on-chain and in-app activity
- Channel-agnostic by design: no dependence on a single platform’s rules or API
- Wallet-first participation broadens the contributor base beyond established creators.
- Completed campaigns with published case studies and reward pools, including the DeCharge campaign and the Pheasant Network campaign with its $200,000 reward pool DeCharge case study
Considerations.
- 25% of base pools goes to $CGPT stakers, which projects should factor into outcome budgeting
- Commercial terms are scoped per project with the ChainGPT Pad team rather than published as flat pricing
Fits best when: the goal is measurable growth (signups, wallet connects, deposits, retention) driven by a broad participant base across many channels.
2. Kaito Katalyst
Model: creator-concentrated reward layer built on attention data.
Kaito Katalyst launched on July 29, 2026. According to Kaito’s announcement, it is “a new reward layer for creator campaigns, where projects pay for what creators actually drive,” built on Kaito’s data agreement with X, a verification architecture with Brevis, and in-house attribution infrastructure.
How rewards work. Per Kaito, projects attribute rewards using a flexible set of criteria including mindshare, clicks, sign-ups, deposits, and in-platform activity. For TGE projects, Kaito offers a dedicated format with no service fee: projects post a refundable deposit alongside the reward pool, and each campaign publishes its token allocation pool and vesting terms upfront. In that format, 80% of each token pool goes to the creators who drove results, and 20% goes to $KAITO stakers and YT-sKAITO holders on Pendle, with multipliers for long-term holders.
Who can earn. Creators running campaign content. Specific creator eligibility criteria: Not publicly disclosed.
Strengths.
- Creator-concentrated economics: the 80% TGE split is aimed squarely at the creators who move a narrative
- Attribution flexibility, per the announcement, spanning attention metrics and conversion events
- The no-service-fee TGE format with upfront vesting disclosure lowers the entry cost for token launches
- Kaito reports two months of piloting with AI labs, consumer apps, and crypto and finance businesses
Considerations.
- Newly launched: realized campaign distributions are not yet demonstrated publicly
- Published infrastructure centers on Kaito’s X data agreement; whether and how off-X activity is attributed is Not publicly disclosed
- Fees and terms for non-TGE formats: Not publicly disclosed
- Earning is creator-gated rather than open to all participants
Fits best when: the goal is concentrated mindshare among crypto-native audiences on X, directed through established creators.
3. Mindo AI (Mindoshare)
Model: KOL-oriented creator marketplace built around attention leaderboards.
Mindo AI, at mindoshare.ai, describes itself as a “performance-based creator marketplace for Web3” that connects creators with projects and rewards “meaningful results, not noise.” The platform launched in mid-2025 with a scored social card and points system for KOLs, and has since repositioned around its current marketplace framing.
How rewards work. Mindo’s public product centers on attention analytics: narrative-level mindshare leaderboards, a Top-100 global project mindshare table, and creator scoring. For projects, its site offers campaign programs pitched around gaining KOL attention, stimulating engagement, performance analytics, and leaderboard-based credibility. The detailed reward mechanics behind campaigns (how rewards are attributed, verified, and paid out): Not publicly disclosed.
Campaign track record. Mindo’s projects page lists campaigns for named projects including Avalanche, Tria, Perceptron Network, and DeepNode AI, with total reward pools listed between $30,000 and $150,000 per campaign. As of the last-updated date above, every campaign listed on that page is marked Completed or Finished, with no live campaign shown. Participant counts and campaign results: Not publicly disclosed.
Who can earn. Per Mindo’s site, the platform is oriented toward KOLs and influential creators (“connect with the most influential voices in Web3”). Whether participants without established audiences have an earning path: Not publicly disclosed.
Strengths.
- Free, browsable attention analytics: narrative mindshare trends and a Top-100 project mindshare table
- Named campaign history with disclosed pool sizes, including recognizable projects such as Avalanche
- A lightweight option for projects whose primary goal is KOL visibility and attention benchmarking
Considerations.
- Campaign reward pools listed on its site range from $30,000 to $150,000, per its projects page
- Earning is oriented toward KOLs and scored creators, per its own positioning; open-participation paths are Not publicly disclosed
- Reward attribution and verification methodology: Not publicly disclosed
- No live campaigns were listed on its projects page as of our last update
Fits best when: the goal is KOL-driven visibility and attention measurement, and the project wants leaderboard-based benchmarking alongside its campaign.
Side by side
What gets verified.
Buzz: link conversions, on-chain and in-app actions. Katalyst: creator-attributed results including mindshare and conversion events. Mindo: attention and mindshare metrics; campaign-level verification Not publicly disclosed.
Who can earn.
Buzz: eligible participants with a wallet, no audience required. Katalyst: creators; eligibility Not publicly disclosed. Mindo: KOLs and scored creators per its positioning; open participation Not publicly disclosed.
Channel dependence.
Buzz: none by design. Katalyst: built on an X data agreement; off-X attribution Not publicly disclosed. Mindo: attention tracking centered on X activity.
Reward split transparency.
Buzz: fixed base buckets (40/25/20/15 plus referral overlay). Katalyst: 80/20 published for the TGE format; other formats Not publicly disclosed. Mindo: total pool sizes published per campaign; internal splits Not publicly disclosed.
Published pool sizes.
Buzz: campaign pools published per campaign, including a $200,000 pool (Pheasant Network). Katalyst: pools and vesting published upfront per TGE campaign; realized distributions not yet demonstrated publicly. Mindo: $30,000 to $150,000 per its projects page.
Live campaign availability.
Buzz: live campaigns listed at pad.chaingpt.org/buzz. Katalyst: launched July 2026, with launches reported as imminent by Kaito. Mindo: no live campaigns listed as of our last update.
How to choose
Four questions cut through most of the decision:
- What outcome are you actually buying? Mindshare, KOL visibility, or attributed conversions are different products. Match the platform to the metric you will report to your own investors.
- Who do you need to activate? A small set of high-reach creators, a curated KOL network, or a broad base of users acting across channels.
- Where does your community live? If your growth surface is wider than one platform, weigh how each option handles distribution beyond X.
- What can you verify afterward? Ask every platform, including us, how results are verified, what anti-bot measures apply, and what data you receive post-campaign.
Conclusion
The 2026 shakeout left the category healthier. Projects now choose between genuinely different models rather than interchangeable engagement farms: creator concentration with Kaito Katalyst, KOL marketplace visibility with Mindo AI, and outcome-spread verification with Buzz. Start from the metric that matters to your project, and the platform choice mostly makes itself.
Want to see outcome-based campaigns in practice? Explore live campaigns on Buzz.
Scoping growth for your project? Talk to the ChainGPT Pad team about building a Buzz campaign around your goals.
