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<h4 dir="ltr">Building the Identity &amp; Reputation Layer for the Modular Blockchain Stack</h4>
<iframe src="https://www.youtube.com/embed/Hu1UrEpKA5A" width="95%" height="95%" allowfullscreen="allowfullscreen"></iframe>
Snowball Labs is delivering this missing layer through two core products:
&nbsp;1. Modular Naming Service (MNS) &ndash; A chain-agnostic decentralized identity &amp; naming system enabling cross-chain messaging, wallet reputation, and user activation across modular blockchains.
&nbsp;2. Onchain Reputation Score (ORS) &ndash; The trust and growth engine for dApps, DAOs, and chains: scoring wallets based on on-chain behaviour to power Sybil resistance, targeted airdrops, governance filtering, and high-value user acquisition.
<h4 dir="ltr">Products, Problems, and Solutions:</h4>
Snowball MNS: The Reputation &amp; Naming Layer for Web3
The Problem:&nbsp;Wallets Are Anonymous. Chains Are Isolated.
<ul>
<li>Most chains clone ENS, none interoperate</li>
<li>Wallet addresses = unreadable, unscored</li>
<li>Airdrops go to bots. Users build no reputation.</li>
</ul>
Solution: The Snowball Stack -&nbsp;One Layer for Naming + Trust
Modular Naming System (MNS):
<ul>
<li dir="ltr">Identity minting, claiming, and marketplace</li>
<li dir="ltr">Reverse lookup for wallets</li>
<li dir="ltr">Live with 10K+ reserved names</li>
</ul>
AI Reputation Engine:
<ul>
<li dir="ltr">Wallet scoring via behavior + social graph</li>
<li dir="ltr">Powers Sybil protection, smart airdrops, dApp filters</li>
<li dir="ltr">Dashboards for users &amp; APIs for devs</li>
</ul>
<h4>Major Milestones and Key Highlights:</h4>
<ul>
<li dir="ltr">10,000+ names reserved</li>
<li dir="ltr">30K+ wallets scored</li>
<li dir="ltr">300K+ email subscribers&nbsp;</li>
<li dir="ltr">200K+ email subscribers</li>
<li dir="ltr">10M+ Revenue Generated</li>
</ul>
<img src="https://chaingpt-launchpad.s3.us-east-2.amazonaws.com/images/ido/Page%207_%20Market%20Traction%20%281%29.png" alt="" width="95%" height="95%">

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Join the Snowball BuzzDrop on ChainGPT Pad. Post, create content & refer friends. Earn $300,000 in $SNOWAI. Buzz Dates: Sep 1, 2025 – Nov 17, 2025.